Monday's Headlines: DraftKings Enters NYC
Here were the biggest movers in the MyWallSt shortlist on Friday:
Moving Up ⬆️
DraftKings (DKNG) +5.6%
Lemonade (LMND) +5.1%
Airbnb (ABNB) +3.9%
Baozun (BZUN) +3.8%
Moving Down ⬇️
The New York Times (NYT) -10.7%
Smartsheet (SMAR) -7.8%
Roku Inc. (ROKU) -6.9%
Trupanion (TRUP) -6.2%
MercadoLibre (MELI) -6.2%
1. DraftKings (DKNG) has entered the New York betting markets with its mobile app launching in the region over the weekend. It's almost perfect timing for the company as the National Football League (NFL) playoffs begin to kick off for 2022. The move will bring DraftKings' services to a population of over 8 million people, many of whom fit DraftKings' target market — over-21s and avid sports fans. New York state is home to over 10 teams spanning six different leagues for several sports including baseball, football, and basketball with a hopping sporting culture. It makes for a perfect geographic addition, not only for its sports and micro betting services, but also for its non-fungible token (NFT) segment which is partnered with the NFL players association. Read the full press release here.
2. Disney (DIS) is adjusting its focus for social channels and is actively recruiting TikTok creators. The outreach plans to expand its current audience of 8 million followers across social platforms and to create brand loyalty by giving an in-depth look at Disney’s Parks, Experiences, and Products segment using visual storytelling. The last 18 months have been tough for the entertainment giant’s Parks business with many locations still under the microscope for the spread of COVID-19. Over 32,000 staff were let go in the first half of 2021, but this latest effort is forward-looking to a future where theme parks will be back up and running at full capacity, ready to accommodate guests once again. Read the full story here.
3. Apple (AAPL) has introduced two new features for its customers, ‘Collections’, and ‘Time to Run’, to kick off the 2022 New Years’ resolutions season. The updates give its Fitness+ subscribers access to an array of new plans and over 2,000 workouts to help them achieve their goals for the coming year. Fitness+ is currently available in 21 countries with subscriptions available from $9.99 per month, but it also has a product upsell towards the Apple One Premier plan, which encourages users to subscribe to a bundled product including Apple Music, Apple TV+, Apple Arcade, Apple News, and Apple iCloud+. This upgrade signifies Apple’s commitment to its existing users, as well as its strategic ambitions to onboard new customers and bring them into the Apple ecosystem over time. Read the full press release here.