The MyWallSt 1%

Buy what you know. Own what you believe in. Hold for the long term.

As consumers, we all have those companies that we really care about. It might be your favorite fashion or sportswear brand. Maybe it’s the restaurant you return to time and time again. It could even be the social network you check a couple of times a day.

At MyWallSt, we help you to stop being just a customer and actually own part of the companies you love. That means that as your favorite brands grow, your investments grow with them.

But how do you know if your favorite company is also a good investment?

Rational -vs- Emotional


Whenever you make a purchase, you unconsciously look at it from two different perspectives – rational and emotional.

For example, think about the last time you purchased a smartphone…

The Rational You looks for things that can be measured in hard numbers.


  • Screen Size
  • Battery Performance
  • Memory
  • Camera Spec

The Emotional You takes into account how things make us feel.


  • Brand
  • Color
  • Shape and Size
  • User Reviews



This approach is important for a successful investor too. Every single stock that we feature in our MyWallSt app has been considered from both a rational and emotional point of view.

The ‘Rational Investor’ considers measurable attributes in a company like:


  •  Insider Ownership
  • Free Cash Flow
  • Debt
  • Sales Growth

The ‘Emotional Investor’, meanwhile, is looking for things like:


  •  Company Culture
  • Competitive Advantage
  • Customer Sentiment
  • Visionary Leaders

In the same way that we use both the left and right-hand sides of our brain when making an important purchase, we should consult both the rational and emotional self before investing in a company.

Your favorite company might look good on an emotional level, but if it does not appeal to your rational considerations too, then it might not be a good investment.

Our team of investors use this approach regularly in making sure that we only feature the best stocks in the Invest app. We help you to own part of some of the companies you know and love. We also want you to invest in those companies with the greatest prospect of long-term growth.

That’s why we only feature a select number of stocks in the MyWallSt app. There are more than 7,000 companies available on the U.S market alone, but we’ve done our homework and picked the top 1%.

The MyWallSt 1%.