Remember we mentioned “Rubicoin” at the start? Well, in January, we made the decision to rename our business and flagship app to MyWallSt. As a team, we were delighted about this change because we believe that our new name encapsulates everything we stand for.
Our new name puts you at the centre of everything we do. It solidifies your importance to us and the importance of personally owning your investing life.
By using our apps and services, you are saying that this is My way of creating generational wealth, this is My mechanism to improve My future.
You are saying that this is My Wall St. Following on from our name change, we spent the past several months redesigning our brand identity to ensure that it exudes the values of MyWallSt and evokes the three words that best describes us: Dependable, Playful, and Expert.
Our new logo is personal to all of us as it puts you right at the centre of everything we do. Everything else — namely our market-beating expert advice and guidance — remains the same.