How Does Roblox Make Money?

In an online community of young players, Roblox is full of creativity, but how does this gaming platform make its money?
Sept. 26, 2022
Unlock Free Stock Insights + 50% Off Discount Code!
Join thousands of savvy investors and get:
  • Weekly Stock Picks: Handpicked from 60,000 global options.
  • Ten Must-Have Stocks: Essential picks to hold until 2034.
  • Exclusive Stock Library: In-depth analysis of 60 top stocks.
  • Proven Success: 10-year track record of outperforming the market.
Sign up to our mailing list now and enjoy a 50% discount on premium services!
By submitting your email address, you consent to us keeping you informed about updates to our website and about other products and services that we think might interest you. You can unsubscribe at any time. Please read our Privacy Policy and Terms of Use.

Roblox (NYSE: RBLX) is a gaming platform that combines players and developers into one multi-faceted space. Whilst this might seem like a company that would attract users who are a bit older, in reality, the majority of its users, more than 55%, are all under the age of 15. 

Roblox allows developers to create games for its platform. Users are then able to play those games and program their own preferences and customize their own characters. It is a highly interactive, immersive community where more than 40 million experiences are open to play. 

The company has seen its monthly active users go from 35 million to over 200 million in just three years, with 54.7 million people signing in each day as of February 2022, up 32% year-over-year (YoY). In 2021, it generated $1.92 billion in revenue which is up 108% year-over-year (YoY). In Q4, 2021, Roblox generated total revenue of $568.8 million, a jump of 83% YoY. User engagement rose 28% YoY to 10.8 billion hours, which translated to a 20% increase in quarterly bookings of $770.1 million.

But as a mainly free and open platform, how does Roblox make its money, and is this a sustainable business model? 

Here is a rundown of its business model:

Robux, the in-game currency

Roblox uses a Freemium model for its users. While games are free to play overall, users can only access more advanced features and customizations by paying for them. On other platforms, however, this type of micro-transaction has caused many problems for the unaware parents and their bank accounts. But Roblox has attempted to solve this issue by simply requiring players to buy a set amount of its in-game currency (Robux). Once the currency has been used, then players' Robux accounts need to be refunded. Users are able to set up a one-off payment, or they can set up a monthly subscription to refund the account. This is a great solution for managing what kids spend on the internet. 

Robux is a direct revenue stream for both the company and its game creators. When its in-game currency is spent in a game, Roblox then takes 47.5% of the money earned from that transaction. It splits that percentage three ways towards future development and research, platform hosting support, and operating costs. The other 52.5% is split between the developer and App Store and payment processing fees. 

In 2020, Robux generated 35% of its revenue through Robux sales via Apple's App Store and 19% through Robux sales via Google Play Store. It is estimated that Roblox makes around $12.50 for every 1,000 Robux sold. 

The other stuff

While the majority of Roblox's revenue comes from Robux transactions, the rest of its income comes from three other areas: 

  • Advertising
  • Licensing
  • Royalties. 

Currently, Roblox has advertising deals with Disney's Marvel, Lego, and AT&T's Warner Bros. It also has partners in the form of Toys'R'Us and Walmart, who are able to sell Roblox-branded items bringing in revenue from its licensing agreements. It has also got further plans to host 'live' virtual events, having done so in collaboration with artists such as Twenty One Pilots and Zara Larsson in 2021.

With regards to royalties, Roblox allows developers to keep the full copyrights of their intellectual property (IP). However, it retains the right to license out the developer's products and collect royalties whenever the IP of developers is displayed on another party's website, forum, etc.

Whilst these three revenue streams currently don't bring in much in terms of overall revenue, they do give Roblox the option to further monetize in distinct areas in the future. 

What's next for Roblox's business? 

Roblox has stated that it wants to develop a more connected virtual world, similar to the game in 'Ready Player One.' CEO, David Baszucki -- AKA 'Builderman' -- believes that it can combine players' experiences into a 'metaverse'. He wants Roblox to be the stepping stone for the next generation to develop a new virtual experience. 

One concern about Roblox is the fact that it is effectively running its own economy. This, unfortunately, can lead to shady practices and scams which are hard to regulate on a platform that allows its users to customize and develop their own virtual reality. On the other hand, Roblox is aware of its demographic and it will continue in its mission to create safe, positive spaces for players to experience.

The last few years have seen this company take off in mainstream popularity amongst younger generations. Now, as a public company, it has the attention of the older generations as it continues to grow. It wouldn't be hard to imagine the Roblox community growing to include curious millennials and even Gen Xers.

Unlock Free Stock Insights +50% Off Discount Code!
Join thousands of savvy investors and get:
  • Weekly Stock Picks: Handpicked from 60,000 global options.
  • Ten Must-Have Stocks: Essential picks to hold until 2034.
  • Exclusive Stock Library: In-depth analysis of 60 top stocks.
  • Proven Success: 10-year track record of outperforming the market.
Sign up to our mailing list now and enjoy a 50% discount on premium services!
By submitting your email address, you consent to us keeping you informed about updates to our website and about other products and services that we think might interest you. You can unsubscribe at any time. Please read our Privacy Policy and Terms of Use.

The Home of Successful Investing.

© 2024 MyWallSt Ltd. All rights reserved.


Services

Content

Social

Company

Support

Resources


This website is operated by MyWallSt Ltd (“MyWallSt”). MyWallSt is a publisher and a technology platform, not a registered broker-dealer or registered investment adviser, and does not provide investment advice. All information provided by MyWallSt Limited is of a general nature for information and education purposes, and you should not construe any such information as investment advice. MyWallSt Limited does not take your specific needs, investment objectives or financial situation into consideration, and any investments mentioned may not be suitable for you. You should always carry out your own independent verification of facts and data before making any investment decisions, as we cannot guarantee the accuracy or completeness of any information we publish and any opinions that we publish may be wrong and may change at any time without notice. If you are unsure of any investment decision you should seek a professional financial advisor. MyWallSt Limited is not a registered investment adviser and we do not provide regulated investment advice or recommendations. MyWallSt Limited is not regulated by the Central Bank of Ireland. MyWallSt Limited may provide hyperlinks to web sites operated by third parties. Your use of third party web sites and content, including without limitation, your use of any information, data, advertising, products, or other materials on or available through such web sites, is at your own risk and is subject to the third parties' terms of use.