Another year, another trillion-dollar milestone cruised past by Apple (NASDAQ: AAPL), in what is appearing ever more to be the little "fruit company or something" that never slowed down.

But surely it's got to slow down at some point, right?

Is it time to stop investing in Apple?

Ok, so technically, Apple is worth just $2.99 trillion as of yesterday's market close, but it did pass the milestone on the first day of trading in 2022 and is on an upward trajectory -- so like everyone's favorite Marvel villain/meme subject, it seems inevitable.

But unlike Marvel's Thanos, Apple's not likely to be reduced to dust any time soon -- and for readers who are completely lost, don't worry, that's the last of the pop culture references in this piece. Instead, let's focus on the concerns that many are no doubt feeling today: 

Has Apple hit its ceiling?

If I could tell the future, you could be sure that this article would be coming from my own private South-Pacific island, not my parents' spare room in the soggy Irish midlands! However, it just seems folly to rule out Apple.

Apple just continues to defy the long-held narrative that growth must slow once they become Apple's size. Yet the big ol' iPhone/Wearables/PC/Services/TV leader continues to post ridiculous numbers, with the first three quarters of 2021 bringing in year-over-year revenue growth of 54%, 36%, and 29%, respectively. That's over $282 billion. And the figures from the holiday period are shining some light on the fact that this growth has not slowed, despite the ubiquitous and utterly irritating "supply chain" excuse that I just wish we'd left in 2021. 

In recent years, bears have questioned if the iPhone could continue to carry Apple, so it moved on to wearables and services, with its sights also firmly set on the metaverse. The iPhone is still omnipresent in society yet Apple's other segments have also skyrocketed. 

At $3 trillion, why do I get the feeling that Apple's still only getting started?